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Vital Ingredient

  • Vital Ingredient new design concept for high street food retail
  • Vital Ingredient new design concept - Interior view
  • Vital Ingredient new design concept - Shopfront
Retail design specialist Stanza Design was to prepare a rapid review of their existing operation, develop the brand and update the store interior design to ensure Vital Ingredient becoming a leader amongst their relevant competitors in the market place. Stanza Design helped build a pilot site London Wall to trial the new design.

The widely advertised choice of offer could be seen as confusing to new customers. Stanza Design approach was to simplify and make more understandable the process of purchase while not alienating existing customers.

Stanza Design delivered a new design with clean lines, which has enough of the original brand to appeal to existing customers while at the same time attracting new people to sample the delights of the healthy and tasty food.