Tazza Coffee is an independent coffee bar operator that wanted to introduce to the market a new concept and position itself in the very competitive high street espresso bar market. Food retail designer Stanza Design was appointed to develop a conceptual design that will appeal to a large audience, including people from the local community and shoppers from a broad age group.
Create a design that is engaging, distinctive and in full accord with the target market. Create an environment for brand expansion and a concept design that also reflects the operator's personality.
While the design is contemporary there are many traditional elements including high quality joinery. Contemporary feel is created through lighting and lifestyle graphics. Maximum use of its corner position gives Tazza Coffee high visibility in the High Street. The timber service counter opposite the entrance is visible from outside and makes for a focal point and creates the theatre of a traditional coffee bar. Interior designer Stanza Design chose for the sitting area a mix of leather tub and timber upright chairs set against a stone floor.
Create a design that is engaging, distinctive and in full accord with the target market. Create an environment for brand expansion and a concept design that also reflects the operator's personality.
While the design is contemporary there are many traditional elements including high quality joinery. Contemporary feel is created through lighting and lifestyle graphics. Maximum use of its corner position gives Tazza Coffee high visibility in the High Street. The timber service counter opposite the entrance is visible from outside and makes for a focal point and creates the theatre of a traditional coffee bar. Interior designer Stanza Design chose for the sitting area a mix of leather tub and timber upright chairs set against a stone floor.