Bar and restaurant design specialist Stanza Design was appointed to adapt the Caffè Ritazza Concept for their first high street outlet located in Piccadilly
Working within an international team the concept adopted a comfortable and distinctive diner style design with a very strong quality food offer. A carefully designed counter helped to show off this food offer. Comfort was emphasised by extensive use of banquette seating and laid out to maximise numbers yet maintain a feel of luxury.
While being recognisable as the original brand found in railway stations and airports this scheme represents an upgrade of the brand while at the same time increasing recognition within a competitive high street.
Working within an international team the concept adopted a comfortable and distinctive diner style design with a very strong quality food offer. A carefully designed counter helped to show off this food offer. Comfort was emphasised by extensive use of banquette seating and laid out to maximise numbers yet maintain a feel of luxury.
While being recognisable as the original brand found in railway stations and airports this scheme represents an upgrade of the brand while at the same time increasing recognition within a competitive high street.